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Shanghai, a Creative Fashion System Under Construction

Sabine Chrétien-Ichikawa
p. 33-41

Abstract

Since the 1990s, Chinese entrepreneurs in the textile and apparel industry have confronted rapid change and increasing pressure stemming from mature foreign entrants and changing local demand. Facing multiple challenges to differentiate and keep a competitive advantage, they are being transformed into creativity-driven organisations. The transition of the Chinese clothing industry into a fashion-creating system entails a specific environment. Not only is it under construction, but its evolution may impact the global fashion economy.

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References

Electronic reference

Sabine Chrétien-Ichikawa, « Shanghai, a Creative Fashion System Under Construction », China Perspectives [Online], 2015/3 | 2015, Online since 01 January 2017, connection on 22 January 2017. URL : http://chinaperspectives.revues.org/6789

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About the author

Sabine Chrétien-Ichikawa

Sabine Chrétien-Ichikawa is a business historian, and lectures at Shanghai Normal University and at European business schools. Humanities and Communication College, Shanghai Normal University, 100 Guilin Road, Xuhui, Shanghai, 200234 (sabineichi@hotmail.com).

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